(Updated August 2019)
You map out your entire webinar, slides, emails, you even check your funnel a zillion times and everything is ready and working.
It's showtime. Off you go to present your webinar.
You're going through the intro, then your content and then it's time to pitch, but you zip through it. Webinar over and what’s done is done.
You ran through the offer tooooo fast, you could of done better but perchance someone caught on and whipped out their credit card or booked a call with you.
ShuzzButt! You fill sick to your stomach! You think: "How did this happen?" "Why did this happen?"
If you've been there, done that, or you’re actually struggling with some area of your webinar creation process right now, I’ve got good news for you.
Right here, right now I'm going to layout of the whole webinar process!
You'll learn about:
☑ why run a webinar,
☑ how to run a webinar,
☑ various webinar types you can run in your business...
This guide is packed with info.
We'll also cover:
☑the tech side of webinars;
☑what webinar software you can use,
☑ tools you'll need to host a webinar,
☑ how to structure your webinar so you win your prospects hearts and wallets.
☑And finally marketing your webinar.
I'm covering it all!
Webinars are a friggin lot of work but the payoff is so worth it. Let's dive into the details.
A webinar is a seminar performed over the internet. A webinar allows you to deliver a beneficial presentation to your prospects.
The goal is for your prospects to be able to implement your advice, shared knowledge immediately upon leaving your webinar while you the presenter, on the other hand, is given the opportunity to make a webinar offer. An offer for your prospects’ to buy your product or work with you.
I love webinars. Because webinars are a fantastic teaching, presentation, marketing tool with which you can reach thousands, but it's a great way to receive feedback from your audience and turn prospects into clients, customers.
You might be wondering ...
Implementing webinars are a simple way to scale your business.
Webinars also help you automate a considerable portion of your sales process and make you CHA-CHING 💵.
What's not to like, right?
But wait there's more.
Webinars enable you to grow your email list of prospects who will buy existing, new services or products you have to offer down the line. Who you can ask questions before you create the next great thing.
Also, webinars raise awareness of your brand and position you as a knowledgeable entrepreneur in your niche.
Every online entrepreneur or business owner can put webinars to use.
From coaches and consultants to authors and speakers.
From physical product sellers to digital course creators.
☑you can market your services or product globally, every day, week or month to a larger audience no matter what you do
☑show off your knowledge .... for a purpose of of course 🤣 - when presenting you are seizing the opportunity to turn a cold audience into a warm audience. Your audience is learning about you right there and then, liking your, building trust and being blown away with you.
The remarkable thing about webinars is that you don't have to run only one type of webinar in your biz. You need to figure out which webinar class is best at THE MOMENT for what you’re offering.
What? 👀 Yup use both types of webinars in your biz. if it’s the smart thing to do.
Let's dive into the types of webinars I recommend.
A Live Webinar is just as the title states a “live” broadcast of your presentation to your webinar registrants.
It's a great lead generator, an important part of a sales process (funnel), a fantastic method to get feedback from your prospects.
If you decide to use Live Webinars in your biz here is an overview of a common webinar timeline and webinar components.
They are popular in many various industries & are fantastic for entrepreneurs who offer online programmes, courses, memberships, boot camps, pdf, books, services, events…
As a coach, consultant you can share your expertise with your existing clients and potential leads allowing webinars to become a vital marketing funnel for your business.
➡️ Receive feedback, questions, answers to enrich your next webinar presentation. No guessing or assumptions as to what your audience needs, wants, knows + you can use your audience’s jargon in your marketing copy 🎉
➡️ Showcase your knowledge, skills, to gain likeness, credibility QUICKLY. Your presentation will drive your leads emotions and conclusions that you ARE their go-to person to solve their challenges.
➡️ When hosting a live webinar, you just can’t beat the real-time engagement you cultivate with potential customers or clients. Bluntly said; live webinars are a fab sales journey to offer your prospects.
➡️ And finally the money aspect. Yup, there’s something magical about seeing the cash roll in once you’ve hit the End Live Broadcast button.
The energy, validation, rolling in the sales are all appealing when running a LIVE webinar.
But what are the drawbacks?
Running an online business is fantastic as you can reach anyone in any corner of the world. However, you can't get to everyone whenever you want to when run a live webinar.
➡️ People have schedules to stick by. They live in different time zones, and other commitments can arise that might prevent them from attending your specific webinar date and time.
➡️ Technical glitches can appear during your live webinar, and you need to stick it out, go with the flow. If the difficulties are extreme, end the webinar, and reschedule. Whatever the challenge is it's NOT the end of the world! All problems have solutions so don't sweat it.
➡️ Uncomfortable circumstances might occur - a curse word might slip out, you might lose your train of thought - but is this so bad? Just be you, clear up any slips, misunderstandings on the spot (don't cover it up) you're human and so are the people watching you. So move on. It's solvable.
➡️ When hosting a live webinar, You need to always be on Top of Your Game (energy wise, appearance...) no pj scenes please 😴
➡️ This type of webinar is NOT scalable because you need to prepare and present
E V E R Y T I M E you host a webinar.
➡️ Live webinars can be a lot of work to handle if you don’t have a team to help you to manage the glitches, the attendees' questions, engagement...
Luckily you have more options than doing just a live webinar...
... also known as Automated, Recorded, Just in Time, On Demand webinars are my personal favourite.
If you're not keen on the idea of hosting a real-time webinar every week or every month?
Would you instead want to double down on your time and efforts as well as create a much more automatic sales operation in your business?
Evergreen webinars might be what you are looking for.
They are a recording of your webinar presentation and nope it’s not true that you miss out on the engagement with your prospects. If your webinar attendees ask a question while watching your presentation, there is a way for your prospects to ask and get their answer right away.
Maybe you've heard marketers talk that it's essential to have a few live webinars under your belt BEFORE doing automated webinars. I agree and disagree.
Giving a presentation is hard work and requires practice. The more practice you put in, the better the presentation. However, here's why I think Evergreen webinars steal the show.
If you have a proven service or product that people love and bring amazing results to your clients then why on earth would you want to do WEEKLY webinars? When you could have ONE automated webinar, one presentation presenting about your service or product which would result in people booking a call with you or buying your product. Make sense?
So for all, you busy entrepreneurs who can not and don't want to commit to a weekly, monthly real-time live webinar an automated (evergreen, recorded) webinar could be the massive win for you as well as for your business.
What are the benefits and drawbacks? First, let’s dive into the ...
Here's a massive Evergreen webinar advantage: they help you Scale your business quickly!
If you feel you're trying to beat the clock; who isn't right - admit it we all try to, then evergreen webinars are great marketing strategy to develop a fully scalable sales process.
➡️ Create impeccable webinars ahead of time without getting into any issues with sound, video, internet, technical or speech bloopers. PS I'd keep the bloopers for social media attraction 😜
➡️ Your nerves are 👉 sheltered because you're the only one on the webinar. So imagine you're talking to your best friend. Also, You can edit your recording, add special effects, transitions, add text, music to the webinar presentation...
➡️ Your Evergreen webinar will generate leads for you 24/7, globally. Primarily, work for you over and over again in the background of your business on autopilot.
➡️ Your prospects can register on specific dates and times (notice the plural) of their choice. Or better yet sign up for a "Just in Time" webinar viewing, which means that your webinar begins in the following …… minutes. So if your prospects are searching for a solution your webinar is available to view in just a few minutes while their need for a solution is still strong. Powerful right?
➡️ With Evergreen webinars you attract high qualifying leads to come to your webinar, meaning high-quality prospects to book a consultation call with you or buy your product.
Oh, these listed pros are not the only benefits, but you got the gist.
Are there any disadvantages to Evergreen webinars? Yup, nothing and no one is flawless.
Am I being biased when if I can't jot down any Evergreen Webinar shortcomings?
With Evergreen webinars you lose the opportunity to enrich your webinar by lacking the attendees' interaction or live feedback. Not True! There is a way to collect feedback, so boom that's solvable so it's not a setback.
Many say that Live webinars convert better than Evergreen webinars. Yet... if you consider the fact that you have a sales funnel on autopilot that works in the background of your biz and that funnel converts at approximately 20%, the question is, are you actually losing?
There is no right or wrong reason for which webinar type to use.
Use them accordingly as per your marketing goals.
If you’ve have come this far, my feeling is you're pretty hooked on implementing webinars in your marketing strategy. Go You!
To implement webinars in your business, you need specific tools to guarantee your webinar works smoothly and is profitable.
The news is that there are plenty of budget-friendly tools, which accommodate audience sizes and webinar broadcasting designs.
Here's a thorough look at some webinar tools.
Now I'm going to be upfront and say I haven't tried all the webinar hosting platforms that I'll be listing. In fact, I was lucky. I tried EasyWebinar and stuck with them. Sure I researched other platforms thinking “maybe I’m not using the best one”, but when I made the comparison I realised EasyWebinar was right for me. I'll list my reasons for going with EasyWebinar and have listed my affiliate link with EasyWebinar. Let me know if EW is your choice as I've got something special for ya.
- it combines webinar tech and marketing into one.
- has both live and automated webinar options
- is VERY easy to use
- IS CONSTANTLY, and I mean continually improving
- oh and no need to invest in a webinar chat box as EasyWebinar has it plus you can download the chat - golden feedback at your fingertips 🎉.
There's a ton you can do with EasyWebinar You can check out their features https://easywebinar.com/all-features/ The cost ranges from $59 to $349 a month. I do have an affiliate link if you decide to go with EasyWebinar.
EasyWebinar has done a thorough job in comparing itself to other webinar platforms. View the results here.
- Zoom $40 a month + additional costs for add ons
- Stealth Initiation fee $97 + 69.95$ a month
- Click Meeting from 28$ a month
- Click Funnels from $97 a month
If you decide to go with Clickfunnels, then you'll need to make an additional investment to capture the chats on your webinar. You could use something like Chat Roll .
This list isn't final. There are more webinar hosting platforms out there. Some are getting a bad rep by their users, so I didn't think it was worth mentioning them.
Webinar presentations are helpful and need to be interesting, captivating and motivating. There is an art to creating and presenting presentation slides, but that's a whole different topic.
Luckily there are some great tools out there.
- Google Slides (both Mac and PC) my personal favourite
- Keynotes (Mac only)
- Powerpoint (PC and Mac)
- Canva (PC and Mac)
- Prezi (PC and Mac) free to $59 a month
- Emaze Free to $12.95 a month
Which one should you use? It's up to you.
Take into consideration if you have a Mac or PC. View the different options and see what feels right. Have fun and get creative. Oh and if you don't want to be bothered with creating slides you can always head over to Fiver to have someone do them for you.
There's a belief I have about webinars:
Your webinar's success starts before your webinar even airs.
Here's what I mean.
For your prospects to register for your webinar, you'll need a few key landing pages such as a registration page and a thank you page (a minimum requirement).
is pretty straight forward. It's the page where your prospects will read your webinar headline, subheadline, what benefits they'll be receiving when they attend your webinar, they’ll see a pic of you or product, read your testimonials... They can also pick and choose the date and time of when to attend your webinar. But in order to view your webinar, your prospects need to submit their name and email.
allows your prospects to understand that they booked their spot for your webinar. This page also gives them a link to your webinar, and an option to add your webinar event to their calendar. If it ain't scheduled, it ain't going to get done 😊
Thrive Themes (my personal go TO for EVERYTHING)
I'm not going to go into all of them because my guess is that you have at least one of the land page builders listed, as these 3 are the most popular ones.
Thrive is my to go marketing tool, landing page creator... I use Thrive for everything. From website creation to webinar landing pages opt-ins then I connect it to EasyWebinar.
A vital piece to your webinar success is your email marketing software. The customer's journey is important, on the other hand, you need statistics.
You need to communicate with your prospects regularly to get them to your webinar and convert them into a client or customer, right?
In my business, I use Active Campaign, and it's great if you're starting or even scaling your biz. Active Campaign grows with your needs, and that's why I love it. No need to learn a new email system; they simply get it - grow with us.
Check out Active Campaign for yourself and see what you think
If your prospects decide to go with Zoom or EasyWebinar, you don't need to invest in a video hosting platform 'cause they have you covered.
But if you decide to go with Clickfunnels or Lead Pages, then you have an extra cost.
- Vimeo Pro
Of course, there are more sites out there. Check your options and see what works best with your webinar platform.
I am so impressed by you still sticking around and digging webinars.
Ok, so far we've covered webinar platforms, tools, software.
Now we get into the REALLY good stuff...
Alrighty, you know:
* the types of webinars,
* which one would benefit you most,
* all the following tools and software to use.
Now it's time to dive into the creation mode of building a webinar.
In the event you've got any of these beliefs:
* never hosted a webinar before
* got no clue where to start
* don't know how to do a webinar
* can't pull off the tech stuff
Kicking around in that brilliant mind of yours; please STOP!
Webinars do take time to master. Afterall, practice makes perfect.
But it’s not about perfection. Create one and get it out there.
Once you see the possibilities with webinars, I'm pretty sure you'll be on a dopamine high 😍
Also, I've got a bonus for you.
In my webinar, I go into more detail: "How to Fill Up Your Calendar With HighQuality Clients" where I show you:
The WHOLE Webinar Structure + The Webinar Sales System + How to Perfect Your Messaging
On the other hand, if you don't feel like doing the webinars yourself I've got you covered. Reach out to me for my Done For You Webinar Creation Service and let's show those leads the way to your calendar.
Let's Dive in the first steps of creating your webinar...
Creating the ideal headline and webinar topic can be overwhelming if you don't know where to begin.
So let's make it simple.
1. Belief Challenging headlines
5. Benefit Driven
Let me break these headlines down for you:
Here's an example: "Forbiden back pain cure."
These headlines are, to say the least irritating. Every person finds them frustrating as they seem to come straight from a tabloid. These types of headlines have been around forever. The funny thing is they work even though people are sick of them. Here's why the surprise factor is "out in the open" right in the headline. The reader is not wheeled in and surprised rather the reader assumes "Yeah sure, I bet!" and will click to be proven right.
People like to be right, right? 😉
“Learn the critical lead generation mistakes that are costing you money!”
Is this me? Hmmm, not sure clicks because they need to be sure.
Make the headline relevant to your reader to get them entirely interested.
"5 Reasons why pregnant women should not be lifting."
Wait; what? Such a headline confirms the belief readers already have, granting them the satisfaction of being right, yup once again.
"Everyone's talking about the new coffee flavour in New York."
Curiosity never killed the cat, but it does make people want to be part of something. When people feel out of the loop and who isn't nowadays, these types of headlines offer a quick route back on track.
"Gain clients with my 5 step social media strategy."
A simple, straightforward headline offering right? Your promise your prospects, clients to concentrate on a huge goal they have and you will help them resolve to achieve their objective.
Now that you got the tough part out of the way; it's time to move on...
This one's easy. I did mention earlier on that it depends on your marketing strategy but let me elaborate a bit.
If you have a proven successful service, digital product, membership site my suggestion is to create an evergreen webinar.
Your evergreen webinar funnel will send your leads to your calendar link to book a consultation call. Or maybe buy that course you created or subscribe to your membership site. No brainer right?!
Better yet you don't need to invest additional hours in the Evergreen funnel, just track your results and make tweaks to improve your webinar.
On the live webinar you are offering a new service or product, so you want to receive & answer as many questions as possible. Why? To enrich your IC (Ideal Client) targeting but also to assure your prospects that your service, product is just what they need. Once you have excellent feedback on your service, product - automate it.
Seriously, presenting is an art of its own.
So many to things to keep in mind; the pitch of your voice, your energy level, make sure it doesn't sound as if you're reading (because you have a script in front of you)...
Shnookerdookies lots of details! Yeah but there's more to think of.
- Webinar Intro
- Webinar Content
- Webinar Transition
- Webinar Offer
Remember the Webinar Timeline I brought up?
Well, each webinar phase is again divided into sections to make sure each part of your webinar is compelling, captivating, entertaining, informative.
After all, you want your webinar registrants to convert to customers, clients.
But no worries I went into a looooot of detail about this in my webinar...
Speaking about my webinar, I also cover ...
You might be thinking; Clickfunnels or Kajabi does it all.
Sure Clickfunnel sets it all up for you, but you need to perfect your messaging, targeting...
After all, the success of your webinar starts well before your webinar even begins. Remember.
You want to make sure that wherever your prospects are in your webinar funnel that they are taking action. That they are making an effort to complete the call to action you are kindly asking.
Again, I got ya covered. In my webinar, I show you what EACH landing page needs to have. Here's the link again ✋ (high five)
Woweeeeee, a lot covered. Great job!
Time to nurture your prospects not only show up to your webinar but also to take action on your webinar offer.
Your customers' journey is IMPERATIVE! Keep that in mind with each email you create.
For example, if your prospects register for an evergreen webinar; did they register for a just in time webinar, or did they choose a specific date? Did they click the link to the webinar but failed to register? What actions did they take if any?
Many prospects choose the "just in time" to watch so you'll write emails accordingly. However, if they choose another date or time to view your webinar, then you need to create your pre webinar emails.
Now as for the number of emails that go out BEFORE your webinar starts again keep in mind the type of webinar you're hosting.
- upon registering - letting them know they have registered successfully + add a pdf - any prep work you'd like them to do before coming to your webinar
- 24 hours before webinar: a reminder of webinar date, time and link to webinar + link the pdf again
- 6 hours before webinar: a reminder of webinar date, time, link and to have their homework (pdf) ready
- 1 hour before webinar: a reminder
- 15 minutes before webinar: a reminder
- "It's Webinar Time": send once your webinar starts to catch latecomers
There are quite a few emails here, but you don't need to do all of them. Know your ICA, check in with yourself as to what feels right and adjust accordingly.
Keep in mind, because a person showed interest in attending your webinar you ought to ensure that you help them get to your webinar as well. And you do so by reminding your subscriber of the date, time and link to join your webinar and the benefits they’ll receive.
- Share a story relating to your webinar topic. People love stories, and it's a great way to remind your prospects where they are at the moment and what is possible. You might find it appropriate to share another story within your email sequence. Test and try.
- list 3-5 benefits your prospect will be taking away from your webinar
- Mention the webinar date & time. Also, list your webinar link twice throughout your copy.
Once you've finished your webinar, you rocked it and your prospects are in "awwww" it's time to nurture them again with another email sequence...
Again think of your prospect when creating your emails because there are many things you can do with this email sequence.
This email sequence will be sent out to those prospects who did NOT BOOK a call with you or BUY your product.
- #1 Email Post-webinar: the day after people viewed your webinar send out the replay of your webinar with a summary in bullet form of what you covered. Also, reiterate your webinar offer and mention your bonuses and any deadlines to grab your deal.
- #2 Following email: can be sent the day after you sent your replay. Tell a story of your own or one of your client's struggles, and stress how you can help your prospects achieve their goal by listing the benefits they'll receive when working with you.
- #3 Next email: Can be sent a day or 2 after your second email ☝️Add testimonials of your past clients that received Amaaaazzzzing results by working with you or from your product. Overcome any objections you know they might have. Maybe you feel you need to add a new bonus to have them come your way? A 15 min. service audit ... Let them know that the replay is coming down in 48 hours.
- #4 Next email: Sent 48 hours after your 3rd email ☝️. Let them know the replay is coming down. Restate your offer, bonuses, new testimonials and list a strong call to action to have your prospects bring a decision to work with you or buy your product.
Now this email sequence is not set in stone. As you review your analytics, you will tweak your emails and finesse your webinar and all with the goal of converting more prospects into clients/customers.
Now for a hot topic - marketing...
Marketing - You either hate it or love it.
The reality is that marketing is where a huge portion of your focus and time should is be spent as a business owner.
If people don't know anything about you, how are they going to either buy or work with you?
So you need to spread the word and get as many eyeballs on your webinar.
I'm going to show you how via free or paid marketing methods.
You're going to want to take advantage of every online social media platform, content you create, and emails you send if you want to get the word out about your webinar free of charge.
And the great thing about this whole process is that these prospects, your email subscribers, website visitors, social media followers already know you. So just reach out to them and let them know of your awesome upcoming webinar.
Ya see there are tons of ways to get traction to your webinar without spending money on ads.
But the question is will it be enough.
That's the question you need to ask yourself.
Let's crackdown on the details...
If you're an entrepreneur you are most likely creating content weekly, monthly to engage with your prospects.
By creating content you can use it strategically to highlight elements of your webinar and motivate people to register to your webinar.
For example; you can shoot video clips to discuss or tutor a specific subject to your webinar.
On your podcast speak about the various elements
Create a blog post on a specific area of your webinar.
In all cases direct your peeps to a direct webinar link.
Your website is your business realty. Meaning you have complete control as to how you would like to drive up webinar signups.
Here's what I mean:
- Create a CTA (Call to Action button) on every page of your website or just your homepage
- Use a home bar to present your webinar. Here's a tip: an easy to use app HomeBar
- Create a sidebar on your relevant blogs with a webinar image on which when clicked will open more details about your webinar
Oh, this one is fun. You can create all your social media platforms to not only inform your prospects about your webinar but direct them straight to your webinar registration page.
Here are a few ideas:
- Create Instagram stories about your webinar and how your webinar can help your fans
- Do Facebook Lives to talk about your webinar by bringing up a subject of your webinar and solve a sliver of it on your FB live
- Don't forget to include CTAs on all your social media platforms
- Use your social media platforms to direct people to your webinar
- Create great posts, add your testimonials to intrigue your followers to sign up
- Direct message your followers that you have a webinar coming up - use a bot maybe? 😜
It's time to get creative once again.
Here are just a few examples with sending out emails to your subscribers;
- When someone new is joining a list of yours (for example someone signed up for your lead magnet) well in your thank you email let them know of your webinar.
- At the end of your sales funnels let your subscribers know about your webinar and direct them to your webinar link
- Mention your webinar in all the broadcasts you send out.
Ok we've gone through the organic or free marketing strategies time to show you the 👇
You gotta have a plan, a strategy before you start investing in ads or else you're gonna end up disappointed and strapped for cash.
Ok here's a strategy that I strongly believe in.
- Create free content known as your Read Magnet that is related to your webinar topic, next create a CTA image linking to the registration to your webinar, next create ads to your Read Magnet
- Create ads or retargeting to your Lead Magnet and Core offer that you have on your website and are tied in with your webinar.
- Use pixels on your magnet and offer pages and if your visitors don't click then just retarget them...
I could go on and on but I won't there just isn’t enough time. If you'd like to know more then just email me and I'll consider whipping something up for your benefit.
Alright, that's a wrap!
Want to see more in action?
Pssst, it's free and packed with info.