Wanted Social Media Content in 2020
Content marketing and SEO in 2020 are most likely going to be striking incredibly high marks.
In 2020, we are leaning towards more valuable, technically impressive content which aligns with not only the users' search demands but also the users' practices and likings.
Content creation is changing and improving since we have so many tools to assist us, but we're also smarter in researching, planning, creating, and publishing our content.
Content marketing left the experimental phase a LOOOONG time ago. Today content marketing is a tried and tested strategy that works for all brands and industries.
So let's dive into the exciting news that awaits us in the 2020 content marketing trends.
The Social Media Content Trends in 2020
It's no secret that all of us are on our mobile phones everyday and for longer periods of time. So it's important to ⬇️
#1 Mobile Optimise Your Content
Mainly because your product or service will get discovered via social media
We're well aware that our mobile phones are pretty much the extension of our arms, brains, purses... maybe I'm (slightly) exaggerating, but if I leave my house without my phone (because I forgot it), I step into a bit of a panic mode.
Why?
Well, for a few reasons. On my phone, I have my reminders, or I might need to pay to park. Then there's the comfort of quickly responding to a comment on my post or respond to a direct message. Maybe I got jolted with inspiration and need to browse the web. You get the drift.
In other words, optimize your posts for individual social media channels. In other words, don't post in one place then repost to another channel to just have the wording cutoff. It's UNPROFESSIONAL APPEARANCE. Next, optimize your videos vertically or format them properly if they are already horizontal. Finally, keep your social media posts short, sweet, but intriguing and value-packed.
Because;
Statistic
48% of customers started searching for the product they bought on mobile-first.
(Google, 2018) (Source: Hubspot)
#2 Videos and Lives
No surprise, the demand for more videos and lives is still on the rise. Lives are preferred over videos.
What I can mention here is to add more meaningful lives by:
- Place your audiences' needs first over marketing messages. Broadcast, value tailored content to your audience sprinkled with your branding. The users' experience here is vital.
- Pay attention to your stats, what's working, and what's not.
- Produce highly specific content on a particular topic. Don't go wide; go laser specific.
#3 Create content founding on your audiences' activity
Create content that is interesting, fresh, different, engaging, valuable, helpful, entertaining. Your audience should want to share your content. I know easier said than done. But you've got tools guiding you to high-quality content.
Every platform, social media tool has an insight report, analytics that reflect how your posts, videos, lives are doing. What is measurable can be improved. So pay attention to those numbers.
On the other hand, social media platforms are "experimenting" with changes.
For example, in a few countries, the "like" buttons are being stripped from platforms.
Selling likes and followers have been ruled as illegal by the FTC. Alleluia!
Keep in mind social media platforms are for socializing, so keep that content micro and elaborate on your blogs, podcasts, Youtube videos.
#4 Create Short-Lived Content = 24 hours Stories
Stories are short, sweet, and to the point, not to mention quick to consume.
But what are the advantages?
Stories:
share a glance at your business,
divert visitors to your prime real estate - your website
share clips of your pillar content
share promotions...
Statistic
500 million people use Instagram Stories every day
(Source Hootsuite)
#5 Get Prepared for Voice Searches on your product/services
Voice recognition is the new user interface that will soon encircle us in several places and many ways. We are already experiencing it in our cars, homes.
Here's an example of a business implementing voice search:
Starbucks has an app that allows you to order and pay ahead of time, resulting in satisfying coffee cravings with the help of voice activated ordering.
I haven't tried it and don't know if it would work for me as I like my coffee piping hot. If hot coffee is guaranteed, then I'm all in.
This strategy not only works well, but it also streamlines and simplifies the process of ordering & buying beverages. People can make their orders while driving. As a result they don't need to waste time waiting in line. There is also no room for errors in the delivery of the exact order.
No waiting in line! Love it!
Now, will it affect Facebook, Instagram, Twitter, LinkedIn... my prediction is yup it will. When? Hmmm, I'm not a psychic, but I do know that it would be highly predictable for large social media platforms to integrate voice searches.
We're doing it already, creating audiograms. So I think the waters are being tested. Don't you?
Bonus: Always stay on top of social media changes
Social media channels are far from stagnant. Yet what worked three months ago might not work today or next week.
Consumers' habits change, consumers' demands are evolving, new platforms surface. These are just a few essential factors in why and how people spend their time on social media. Therefore, it's crucial for business owners to know how their audience wants to consume data, and so you, as the entrepreneur, need to stay ahead of the curve. Doing so ensures you have an up to date strategy, required skills, or team to take advantage of social media.
Here are three examples of social media changes:
* Youtube is selling Artists' Merchandise below videos
* LinkedIn presents improved targeting tools for advertisers.
* Facebook changed how it calculates organic impressions.
There you have it. Will you follow the trends or go your path?
Statistics
By 2020, 30% of web browsing will be screenless.
(Source: Gartner)
Nearly 20% of all voice search queries are triggered by a set of 25 keywords.
Such as: How, What, Best, Is, Where, Can, Easy, When, Why, Recipe, Make, Free...
(Source: seoClarity)
Bonus: Always stay on top social media changes
Social media channels are far from stagnant. Yet what worked three months ago might not work today or next week.
Consumers' habits change, consumers' demands are evolving, new platforms surface. These are just a few essential factors in why and how people spend their time on social media. Therefore, it's crucial for business owners to know how their audience wants to consume data, and so you, as the entrepreneur, need to stay ahead of the curve. Doing so ensures you have an up to date strategy, required skills, or team to take advantage of social media.
Here are three examples of social media changes:
* Youtube is selling Artists' Merchandise below videos
* LinkedIn presents improved targeting tools for advertisers.
* Facebook changed how it calculates organic impressions.
There you have it. Will you follow the trends or go your path?